2019 has just begun. A new year means new chances for your company to reach potential customers. Read this blog before you set up your next e-mail marketing campaign. We have listed the biggest trends in b2b e-mail marketing for you. Mobile Mobile optimization is one of the biggest developments in online marketing and thus…
Email marketing is still an extremely effective marketing tool. And therefore an essential part of your marketing efforts. Learn all about the advantages of email marketing. Focus channel Email is a focus channel, this means that by opening the email only the message of the sender is visible. If a company advertises on Google the…
Do you have a product or service that might be interesting to companies in other countries? Put it to the test! E-mail marketing is an easy and effective tool to test if you have potential customers abroad. Test if your product or service fits Is your product or service a fit for foreign markets? E-mail…
Your customer database is one of your most valuable assets. But when it’s not managed correctly, it gets incomplete, inaccurate or cluttered. And you waste time and money. Did you know 94% of B2B companies suspect inaccuracy in their database? Are you one of them? Than it is time for a fresh start! BoldData’s Data…
E-mail marketing is still an extremely effective business-to-business marketing tool. Nevertheless regular email campaigns can be time consuming and expensive: each campaign requires uploading your new subscribers, creating content, creating an email template, testing, sending and following up. Luckily the age of these “static” campaigns seem to be ending with the arrival of drip e-mail…
The e-privacy legislation is different per country. For example, in UK, Sweden and France you can send b2b e-mails to companies without permission. But in most European countries permission is required. If you send commercial e-mails you have to comply with the following: The receiver gave permission to receive e-mails It is clear for the receiver…
Email marketing can be a very effective marketing tool. Are you thinking about launching an email marketing campaign? Take these possible disadvantages into account. Spam Because email marketing is often misused by spammers, email marketing can suffer from a bad reputation. Therefore it is very important to treat your email marketing campaigns with utmost care….
To assure the quality of commercial telephone conversations in the Netherlands, Dutch telemarketing companies have set rules. These rules are stated in the Code Telemarketing. The Code Telemarketing is divided in the ‘Advertising Code Telemarketing’ and the ‘Code of Conduct Telemarketing’. Advertising Code Telemarketing The Advertising Code Telemarketing includes rules that concern commercial telephone calls….
What is telemarketing? Telemarketing: a marketing strategy to sell products, services and/or ideas over the phone. Job title Telemarketer, call center agent or telephonic sales person: someone who works in telemarketing can have different job titles. They do their job from a call center or telemarketing agency. Inbound and outbound telemarketing Telemarketing can be outbound…
To determine whether email marketing is in- or outbound, it is important to know the difference between inbound- and outbound marketing. Inbound marketing Inbound marketing attracts the attention of potential clients by offering useful information in for example blogs. SEO and social media are an important element of inbound marketing. After reading the information, the…
The term data driven marketing is everywhere. Data driven marketing means that marketing campaigns are based on the data of (potential) customers. With these statistics you can execute more targeted and relevant marketing campaigns, instead of a mass approach. Example of data driven marketing A web shop asks for your date of birth. This is…
GDPR: the biggest misconceptions about direct marketing Since the introduction of the GDPR in May 2018, we’ve received many questions about the new General Data Protection Regulation. It appears there is still much confusion about the GDPR and buying mailing lists for direct marketing campaigns. We have listed the four most common misconceptions. 1. Because…
