Email marketing is still an extremely effective marketing tool. And therefore an essential part of your marketing efforts. Learn all about the advantages of email marketing.
Email is a focus channel, this means that by opening the email only the message of the sender is visible. If a company advertises on Google the message appears next to the message of three more advertisers and the organic search results. In this way the advertiser most find a way to stand out between at least 10 competitors. When it comes to email marketing you don’t have to share the spotlight.
Another advantage of email marketing: it’s very easy to automate campaigns. For example you can set triggers when an email must be send. Think of birthdays or date of purchase. Moreover it’s easy to personalize an email campaign.
Email marketing makes it easy to track results. Results you can use to optimize following campaigns. As a company you can collect valuable insights like open rate, CTR and bounces. Moreover you can trace the quality of your mailing list based on the percentage of bounces.
When it comes to email marketing you are in complete control. You say when, how often and at what price your message is communicated. And as the timeline of social media channels such as Facebook and LinkedIn is determined by algorithms, this is not the case for email.
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