Did you know it’s World Telecommunication & Information Society day (WTISD) today? Probably not. And as it might sound boring, it’s actually very exciting. Right now 56% of the world population has access to internet. This means that more than 4 billion people, over half of the world’s population, are without any internet connection. The growth potential…
Your business is doing great in your home country, so why not enter the European market? To makes sure your foreign adventure becomes a success, we’ve created a roadmap. Because preparation is key. Step 1: Do your homework – where to begin Your European adventure starts with doing your homework. Investigate different markets. Do you…
Ajax were so close to reaching the Champions League final. The club from Amsterdam has stunned the world and confounded all expectations in a sport dominated by money. Ajax doesn’t have a rich sugar daddy, but defeats the biggest European clubs with relatively limited resources. What can companies learn from the international winning streak? 1. …
Star struck: half of the world’s star rated hotels located in Europe Number of European 5-star hotels have doubled in three years Asia’s star is rising with almost 5.000 new star hotels in three years Falling stars in the United States: decline in 5-star hotels Amsterdam, 18 April 2019 – Half of the world’s star…
Many companies feared the enforcement of the General Data Protection Regulation (GDPR). It would create numerous barriers for direct marketing and violations would be fined with enormous penalties. Did the doomsday scenarios come true or is it business as usual? Direct marketing would never be the same after May 25 2018. The enforcement of the GDPR…
2019 has just begun. A new year means new chances for your company to reach potential customers. Read this blog before you set up your next e-mail marketing campaign. We have listed the biggest trends in b2b e-mail marketing for you. Mobile Mobile optimization is one of the biggest developments in online marketing and thus…
Email marketing is still an extremely effective marketing tool. And therefore an essential part of your marketing efforts. Learn all about the advantages of email marketing. Focus channel Email is a focus channel, this means that by opening the email only the message of the sender is visible. If a company advertises on Google the…
Do you have a product or service that might be interesting to companies in other countries? Put it to the test! E-mail marketing is an easy and effective tool to test if you have potential customers abroad. Test if your product or service fits Is your product or service a fit for foreign markets? E-mail…
Your customer database is one of your most valuable assets. But when it’s not managed correctly, it gets incomplete, inaccurate or cluttered. And you waste time and money. Did you know 94% of B2B companies suspect inaccuracy in their database? Are you one of them? Than it is time for a fresh start! BoldData’s Data…
E-mail marketing is still an extremely effective business-to-business marketing tool. Nevertheless regular email campaigns can be time consuming and expensive: each campaign requires uploading your new subscribers, creating content, creating an email template, testing, sending and following up. Luckily the age of these “static” campaigns seem to be ending with the arrival of drip e-mail…
