What are the laws with regards to e-mail marketing?

The e-privacy legislation is different per country. For example, in UK, Sweden and France you can send b2b e-mails to companies without permission. But in most European countries permission is required.

If you send commercial e-mails you have to comply with the following:

1. The receiver gave permission to receive e-mails
2. It is clear for the receiver who the sender is
3. The e-mail offers the possibility to unsubscribe

You may send commercial e-mails in the following cases:

• A personal e-mail (so no weekly commercial newsletter)
• A commercial e-mail to an existing customer (who hasn’t unsubscribed)
• A commercial e-mail to someone who is not a customer yet, but has given permission to be approached via e-mail (a so-called ‘opt-in’).

BoldData makes sure your e-mail campaign complies with the local laws

Please contact us for tailor-made advice or more information about privacy laws via +31(0)20 705 2360 of info@bolddata.nl. We’re here to help!

Pieter Jansen

Data Expert

Data Specialist, expert in the field of international marketing campaigns