Star struck: half of the world’s star rated hotels located in Europe

Star struck: half of the world’s star rated hotels located in Europe Number of European 5-star hotels have doubled in three years Asia’s star is rising with almost 5.000 new star hotels in three years Falling stars in the United States: decline in 5-star hotels Amsterdam, 18 April 2019 – Half of the world’s star…

What is data driven marketing?

What is data driven marketing? The term data driven marketing is everywhere. Data driven marketing means that marketing campaigns are based on the data of (potential) customers. With these statistics you can execute more targeted and relevant marketing campaigns, instead of a mass approach. Example of data driven marketing A web shop asks for your…

What are the disadvantages of email marketing?

Email marketing can be a very effective marketing tool. Are you thinking about launching an email marketing campaign? Take these possible disadvantages into account. Spam Because email marketing is often misused by spammers, email marketing can suffer from a bad reputation. Therefore it is very important to treat your email marketing campaigns with utmost care….

GDPR: the biggest misconceptions about direct marketing

GDPR: the biggest misconceptions about direct marketing Since the introduction of the GDPR in May 2018, we’ve received many questions about the new General Data Protection Regulation. It appears there is still much confusion about the GDPR and buying mailing lists for direct marketing campaigns. We have listed the four most common misconceptions. 1. Because…

Decided to buy email lists? This is what you need to know

Decided to buy email lists? This is what you need to know Nowadays email marketing is a dinosaur in the marketing landscape. Yet the research done by MarketingSherpa shows that marketers still have a strong preference for email marketing. And rightly so: it is cheap, fast and measurable. Many marketers, however, limit themselves to email campaigns…

Callcenters pay attention! Discover 7 ways to find new customers

Callcenters pay attention! Discover 7 ways to find new customers As a callcenter you help companies with finding and onboarding new customers.  But how do you find new customers for your own company? Data can help you with that. How? We have listed seven ways for you. 1. Take a look at your existing customers…

Look beyond your network: 7 potential new customers for your agency

Search beyond your network: 7 potential new customers for your agency As an advertising or marketing agency, you know better than anyone how to reach the target group of your customers. But what about your own acquisition? Many agencies still find their customers in the old-fashioned way: via their network and word-of-mouth advertising. Nothing wrong…

Is email marketing inbound or outbound?

To determine whether email marketing is in- or outbound, it is important to know the difference between inbound- and outbound marketing. Inbound marketing Inbound marketing attracts the attention of potential clients by offering useful information in for example blogs. SEO and social media are an important element of inbound marketing. After reading the information, the…

Tips to win new customers abroad

Do you have a product or service that might be interesting to companies in other countries? Put it to the test! E-mail marketing is an easy and effective tool to test if you have potential customers abroad. Test if your product or service fits Is your product or service a fit for foreign markets? E-mail…