Star struck: half of the world’s star rated hotels located in Europe

Star struck: half of the world’s star rated hotels located in Europe Number of European 5-star hotels have doubled in three years Asia’s star is rising with almost 5.000 new star hotels in three years Falling stars in the United States: decline in 5-star hotels Amsterdam, 18 April 2019 – Half of the world’s star…

What is data driven marketing?

What is data driven marketing? The term data driven marketing is everywhere. Data driven marketing means that marketing campaigns are based on the data of (potential) customers. With these statistics you can execute more targeted and relevant marketing campaigns, instead of a mass approach. Example of data driven marketing A web shop asks for your…

What are the disadvantages of email marketing?

Email marketing can be a very effective marketing tool. Are you thinking about launching an email marketing campaign? Take these possible disadvantages into account. Spam Because email marketing is often misused by spammers, email marketing can suffer from a bad reputation. Therefore it is very important to treat your email marketing campaigns with utmost care….

GDPR: the biggest misconceptions about direct marketing

GDPR: the biggest misconceptions about direct marketing Since the introduction of the GDPR in May 2018, we’ve received many questions about the new General Data Protection Regulation. It appears there is still much confusion about the GDPR and buying mailing lists for direct marketing campaigns. We have listed the four most common misconceptions. 1. Because…

Say it again: why you should use the power of repetition

Did you say or do something twice today? Of course you did, it’s Repeat Day! Celebrated every year on June 3, encouraging people to repeat everything they do or say. Repetition is also a powerful marketing tool. Let’s talk about the power of repetition. How many times to do have to repeat your message to…

Better data, better pricing: Why you pay less for more at BoldData

We all know price is important. Also in the data industry. But we also know that you get what you pay for. You put a lot of effort in your direct marketing campaign, don’t jeopardize it by using a bad or outdated mailing list. BoldData delivers premium direct marketing data. Data that we keep in…

Decided to buy email lists? This is what you need to know

Decided to buy email lists? This is what you need to know Nowadays email marketing is a dinosaur in the marketing landscape. Yet the research done by MarketingSherpa shows that marketers still have a strong preference for email marketing. And rightly so: it is cheap, fast and measurable. Many marketers, however, limit themselves to email campaigns…

Fully connected: how to get developing countries online

Did you know it’s World Telecommunication & Information Society day (WTISD) today? Probably not. And as it might sound boring, it’s actually very exciting. Right now 56% of the world population has access to internet. This means that more than 4 billion people, over half of the world’s population, are without any internet connection. The growth potential…

Callcenters pay attention! Discover 7 ways to find new customers

Callcenters pay attention! Discover 7 ways to find new customers As a callcenter you help companies with finding and onboarding new customers.  But how do you find new customers for your own company? Data can help you with that. How? We have listed seven ways for you. 1. Take a look at your existing customers…