We strongly believe in the dataquality of our B2B email lists.
So we give away an Excel sheet with a selection of 10 tailor made records. Just let us know what you need via the contact form on our website or ask our data experts for a free sample.
Like with most data types, the evaluation of data quality starts by understanding the collection methods.
The quality of B2B Email list is vital in determining whether it is useful for you or not. In fact, when it comes to B2B Email list, quality is more important than quantity. Likewise, quality isn’t always universal: a B2B Email list considered high quality for one company might not be of the same quality for you.
The Importance of Evaluating Quality for B2B Email list
If you do not select the right quality B2B Email list for your business, you might end up having to get it again from another data provider, and the cycle will follow.
According to reports from 2018, almost half of sales representatives felt that they waste time finding out the correct contact information of prospective leads. Providing your sales team with high-quality B2B contact lists diminishes the time your sales team spends on contact information hunt, and lets them focus on conversions.
Factors that Influence the Quality of B2B Email list
There are a few factors that can point you towards whether a B2B Email listbase is high-quality, or not. Businesses should always demand a sample of the data from the data vendor so that they can evaluate the quality of the data for themselves.
There are various factors that can lower the quality of a B2B Email listbase. Some of the important factors include:
Accuracy
Accuracy is a very important factor in B2B Email list quality assessment. For example, in lead magnet tools, people often fill in incorrect information in the contact field. This can lead to incorrect entries in the database if no verification is done.
As another example, a B2B Email list list might have the company and employees working for them mentioned correctly. However, what if some of the employees are working in a different location than the main company headquarters? This might lead to incorrect data entries. Inaccuracy can also be caused if the B2B Email list is not updated regularly. This is especially the case in fields like company’s size or revenue.
Incomplete Entries
Missing fields in a B2B Email list decreases the quality of data and leads to more effort on your end, and can decrease the effectiveness of your sales campaign. For example, if you collect a B2B contact list but it is missing a lot of entries in the email address field, it is going to lead to decrease in the success of your email campaign unless you are ready to sacrifice precious resources in researching and filling out those missing fields.
A major cause of incomplete entries in the database is when the information from various collection sources is not properly conjugated and compiled.
Duplicate Data
Duplicate data means that the same entry is repeated on the list. This decreases the quality of B2B Email list in the sense if you contact the same contact twice, you’re wasting resources. The main reason for duplicate data is poor formatting in the creation of the database or poor attention to detail, resulting in errors like misspelling a company’s name so that it appears as two separate entries on the B2B email list.
