Customer Succes Case
Hoe Nike lokale data gebruikte om consumenten met extreme precisie te bereiken
Nike Factory Outlet Stores
Nike verkoopt sportkleding en schoenen met hoge kortingen in de Nike Factory Outlet Stores. Het sportmerk opende de afgelopen jaren honderden van deze outlets door heel Europa.
Weinig aanloop
De outlet stores bevinden zich vaak op industrieterreinen of andere afgelegen gebieden met weinig aanloop. Omdat Nike haar outlet stores niet actief promoot op tv of in print, was de vraag aan BoldData: ‘Hoe kunnen we mensen in de omgeving naar de opening van de stores krijgen?
Sporters en hardlopers
Onze geverifieerde, accurate en betrouwbare database combineert wereldwijd bereik, met onverslaanbare lokale kwaliteit en expertise. Als internationale data expert weten we alles en meer van internationale data en haar lokale dynamiek, uitdagingen en regels. Daarom waren wij de aangewezen partner om op maat gesneden adressenbestanden te creëren voor elke winkelopening: van Berlijn tot Parijs en Istanbul. De selectiecriteria: consumenten ouder dan 18, met een interesse in sport, woonachtig in een 20 kilometer radius van de winkel. Nike gebruikte onze data om deze consumenten persoonlijk uit te nodigen voor de winkelopeningen. Omdat de doelgroep getarget werd met extreme precisie, overtrof de opkomst alle verwachtingen.
Vind nieuwe klanten. Wereldwijd. Eersteklas data is de basis van je direct marketing strategie. Onze geverifieerde, betrouwbare en accurate b2b database combineert wereldwijd bereik met onverslaanbare lokale kwaliteit. Of je nu in contact wilt komen met managers van vijfsterrenhotels in Europa of startups in Duitsland: wij selecteren je doelgroep met extreme precisie.
Laat onze data voor je werken. We hebben de juiste data voor al je direct marketing campagnes.
Direct mail
341 miljoen postadressen
Email marketing
48 miljoen e-mailadressen
Telemarketing
105 miljoen telefoonnummers
Social media
28 miljoen social media contacten
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<div class='gform_footer top_label'> <button class='btn-primary button' id='gform_submit_button_15'><span>Get the example list</span></button> <input type='hidden' name='gform_ajax' value='form_id=15&title=&description=&tabindex=0' />
<input type='hidden' class='gform_hidden' name='is_submit_15' value='1' />
<input type='hidden' class='gform_hidden' name='gform_submit' value='15' />
<input type='hidden' class='gform_hidden' name='gform_unique_id' value='' />
<input type='hidden' class='gform_hidden' name='state_15' value='WyJbXSIsImZiMmQ2Y2U3ZTU4YzU3NDE1MDZjODZlMTc4MWJiNGNmIl0=' />
<input type='hidden' class='gform_hidden' name='gform_target_page_number_15' id='gform_target_page_number_15' value='0' />
<input type='hidden' class='gform_hidden' name='gform_source_page_number_15' id='gform_source_page_number_15' value='1' />
<input type='hidden' name='gform_field_values' value='' />
</div>
</form>
</div>
<iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_15' id='gform_ajax_frame_15' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe>
<script type="text/javascript">
gform.initializeOnLoaded( function() {gformInitSpinner( 15, 'data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7' );jQuery('#gform_ajax_frame_15').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_15');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_15').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_15').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_15').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_15').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_15').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_15').val();gformInitSpinner( 15, 'data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7' );jQuery(document).trigger('gform_page_loaded', [15, current_page]);window['gf_submitting_15'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_15').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_15').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [15]);window['gf_submitting_15'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_15').text());}, 50);}else{jQuery('#gform_15').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [15, current_page]);} );} );
</script>
[gravityforms id="10" title="false" description="false" ajax="true"]
<div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_10' ><div id='gf_10' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_10' id='gform_10' action='/nl/case/hoe-nike-lokale-data-gebruikte-om-consumenten-met-extreme-precisie-te-bereiken/#gf_10' >
<div class='gform_body gform-body'><ul id='gform_fields_10' class='gform_fields top_label form_sublabel_below description_below'><li id="field_10_2" class="gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible" ><label class='gfield_label' for='input_10_2' >Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'>
<input name='input_2' id='input_10_2' type='text' value='' class='medium' placeholder='Your e-mail address?' aria-required="true" aria-invalid="false" />
</div></li><li id="field_10_20" class="gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible" ><label class='gfield_label' for='input_10_20' >Message<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_textarea'><textarea name='input_20' id='input_10_20' class='textarea small' placeholder='Your target? Ex. “I need a list of architects in USA and Europe”' aria-required="true" aria-invalid="false" rows='10' cols='50'></textarea></div></li><li id="field_10_3" class="gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><div class='ginput_container ginput_container_text'><input name='input_3' id='input_10_3' type='hidden' class='gform_hidden' aria-invalid="false" value='Unknown' /></div></li><li id="field_10_4" class="gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><div class='ginput_container ginput_container_text'><input name='input_4' id='input_10_4' type='hidden' class='gform_hidden' aria-invalid="false" value='Unknown' /></div></li><li id="field_10_5" class="gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><div class='ginput_container ginput_container_text'><input name='input_5' id='input_10_5' type='hidden' class='gform_hidden' aria-invalid="false" value='Exit intent form' /></div></li><li id="field_10_6" class="gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><div class='ginput_container ginput_container_text'><input name='input_6' id='input_10_6' type='hidden' class='gform_hidden' aria-invalid="false" value='19/01/2022' /></div></li><li id="field_10_7" class="gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><div class='ginput_container ginput_container_text'><input name='input_7' id='input_10_7' type='hidden' class='gform_hidden' aria-invalid="false" value='https://bolddata.nl/nl/case/hoe-nike-lokale-data-gebruikte-om-consumenten-met-extreme-precisie-te-bereiken/' /></div></li><li id="field_10_8" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><input type="hidden" class="gform_hidden all_traffic_sources" id="all_traffic_sources" name="input_8"></li><li id="field_10_9" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><input type="hidden" class="gform_hidden country" id="country" name="input_9"></li><li id="field_10_10" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><input type="hidden" class="gform_hidden fc_term" id="fc_term" name="input_10"></li><li id="field_10_11" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><input type="hidden" class="gform_hidden lc_term" id="lc_term" name="input_11"></li><li id="field_10_12" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><input type="hidden" class="gform_hidden fc_campaign" id="fc_campaign" name="input_12"></li><li id="field_10_13" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><input type="hidden" class="gform_hidden lc_campaign" id="lc_campaign" name="input_13"></li><li id="field_10_14" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><input type="hidden" class="gform_hidden fc_source" id="fc_source" name="input_14"></li><li id="field_10_15" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><input type="hidden" class="gform_hidden fc_medium" id="fc_medium" name="input_15"></li><li id="field_10_16" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><input type="hidden" class="gform_hidden lc_source" id="lc_source" name="input_16"></li><li id="field_10_17" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><input type="hidden" class="gform_hidden lc_medium" id="lc_medium" name="input_17"></li><li id="field_10_18" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><input type="hidden" class="gform_hidden fc_landing" id="fc_landing" name="input_18"></li><li id="field_10_19" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><input type="hidden" class="gform_hidden lc_landing" id="lc_landing" name="input_19"></li></ul></div>
<div class='gform_footer top_label'> <button class='btn-primary button' id='gform_submit_button_10'><span>Submit</span></button> <input type='hidden' name='gform_ajax' value='form_id=10&title=&description=&tabindex=0' />
<input type='hidden' class='gform_hidden' name='is_submit_10' value='1' />
<input type='hidden' class='gform_hidden' name='gform_submit' value='10' />
<input type='hidden' class='gform_hidden' name='gform_unique_id' value='' />
<input type='hidden' class='gform_hidden' name='state_10' value='WyJbXSIsImZiMmQ2Y2U3ZTU4YzU3NDE1MDZjODZlMTc4MWJiNGNmIl0=' />
<input type='hidden' class='gform_hidden' name='gform_target_page_number_10' id='gform_target_page_number_10' value='0' />
<input type='hidden' class='gform_hidden' name='gform_source_page_number_10' id='gform_source_page_number_10' value='1' />
<input type='hidden' name='gform_field_values' value='' />
</div>
</form>
</div>
<iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_10' id='gform_ajax_frame_10' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe>
<script type="text/javascript">
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</script>
