It’s the season of giving: BoldData releases Top 100 Toy and Gaming Companies by revenue

Amsterdam, 15 December 2020 – December is the month of giving. That means business is booming for toy companies. Time to take a look at the most-profitable toy companies in the world: both traditional and digital. Because traditional toy companies have ceded market share to video game companies. Building blocks and barbies make more and more room for screens and consoles. Data specialist BoldData digs into the numbers.

USA playing their cards right

Let’s start with the most successful traditional toy manufacturers in the world. USA is on top of its’ game with 17 companies in the top 100. The top 10 even holds 5 companies from the USA. Number 1 is the American company Hasbro. The ‘Monopoly brand’ seems to have a monopoly on the toy manufacturing industry. They only need 5.600 employees worldwide to generate a staggering 4.7 billion revenue in USD. Mattel – the company behind Barbie and Hot Wheels – is second in the list with a 4.5 billion annual revenue in USD. They have 24.000 employees worldwide.  Fisher Price – one of the oldest US Toy manufacturers – can only be found at spot 40 in our list with an annual revenue of 222 million USD.

Europe playground for toy companies

Europe is also a player of force in the traditional toy industry. 57% of the largest toy companies in the world are based in Europe. Number 3 in the top 100 is Lego Systems from Denmark, with an annual revenue of 4.1 billion USD. The second most successful European toy company is the German company Horst Brandstatter Holding, owner or the Playmobil brand. With a revenue of 811 million USD they are number 6 in the worldwide top 100. Moreover Germany does particularly well with 14 listings in the top 100. Ravensburger –  the famous puzzle company – is the second most successful piece in the German toy company puzzle. With a revenue of 580 million USD they are 14th largest toy company in the world.

Video gaming: epic battle between USA and Japan

From traditional we move over to digital play: the most successful companies in the video gaming industry. The list is dominated by companies from the USA and Japan. 4 companies in the top 10 are based in Japan. Number 1 is Nintendo, with an all-time high score of 11.832 billion USD. Note: that’s more than twice as much as the most successful traditional toy manufacturer Hasbro.  Second on the list is Activition Blizzard. This American video gaming company has broken numerous records with World of Warcraft, Call of Duty and Candy Crush Saga. The top 3 is completed by GameStop, the world’s largest video game retailer. Japanese company Sony Interactive Entertainment is 4th on the list with an annual revenue of 6.466 million. Europe is represented by Mojang AB from Sweden, renowned for having created the famous sandbox game Minecraft. Only founded in 2010, it’s already the fifth largest gaming company in the world with an annual revenue of 4.166 billion USD.

Top 100 Toy Companies by revenue

 

BusinessNameCountrySalesVolume in USD
Hasbro, Inc.USA4720227000
Mattel, Inc.USA4504571000
LEGO System A/SDenmark4161700480
Spin Master CorpCanada1581600000
MEGA Brands IncCanada1084728800
Horst Brandstätter Holding GmbHGermany811828904
Funko, Inc.USA795122000
JUMBO S.A.Greece754962921
Ty Inc.USA750000000
MGA Entertainment Inc.USA747460513
Toys 'R' Us (Canada) LtdCanada688447287
Ravensburger Holding GmbH & Co. KGGermany580892676
Ravensburger AGGermany562631854
Lego Systems, Inc.USA559689413
TOYS "R" US HOLDINGS LIMITEDUnitedKingdom530506222
myToys.de GmbHGermany515581706
Hasbro International, Inc.USA499982970
MELBRO HOLDINGS (PTY) LTDSouth Africa432960000
Habermaass Family GmbHGermany423559841
Ravensburger Verlag GmbHGermany391465374
HABA Group B.V. & Co. KGGermany391410800
SMYTHS TOYS EU HQ UNLIMITED COMPANYIreland388865337
LEGO COMPANY LIMITEDUnitedKingdom369863913
SMYK S APoland368699230
The Little Tikes CompanyUSA355626138
M Cassab Comercio e IndustriaBrazil342263031
Build-A-Bear Workshop, Inc.USA338543000
Ri Happy Brinquedos S/ABrazil282981206
MOOSE TOYS PTY LTDAustralia281036076
Player One Amusement Group IncCanada268251500
THE ENTERTAINER (AMERSHAM) LIMITEDUnitedKingdom250429930
NINTENDO FRANCEFrance248725200
LEGO S.A.SFrance235699950
TOYPA MAGAZACILIK TICARET ANONIM SIRKETITurkey232951500
Arrow International, Inc.USA230942977
GameStop Deutschland GmbHGermany226545643
Leapfrog Enterprises, Inc.USA222515659
Fisher-Price, Inc.USA221893053
VTech Electronics Europe B.V.Netherlands215129908
SOCULTURFrance211483600
KING JOUETFrance202058595
LEGO AUSTRALIA PTY LTDAustralia190748258
Rofu Kinderland Spielwarenhandelsges. mbHGermany171485180
PLAYMOBIL FRANCE SARLFrance170856312
HABA Sales GmbH & Co. KGGermany167144000
JUMBO EC.R SRLRomania166864875
Hasbro de México, S. de R.L. de C.V.Mexico164421464
CLEMENTONI SPAItaly163081667
MAXI TOYS FRANCE SAFrance160529075
ERREGAME SPAItaly157982825
TOYS "R" US IBERIA SASpain157677721
Electronics Boutique of America Inc.USA156599390
FABRICAS AGRUPADAS DE MUÑECAS DE ONIL SASpain156534654
SMOBY TOYS SASFrance152477320
LEGO SPAItaly150390030
Zuru, LLCUSA149286786
MEHOLD PTY LTDAustralia147936537
MGA Entertainment Holdings Coöperatief U.A.Netherlands143720896
THE DISNEY STORE LIMITEDUnitedKingdom140036121
Steiff Beteiligungsges. mbHGermany125007837
MOOSE ENTERPRISE (INT) PTY LTDAustralia123088931
Tomy Holdings, Inc.USA121806318
Spiele Max GmbHGermany115487545
MATTEL FRANCEFrance109727550
Spin Master LtdCanada105827200
Sony Interactive Entertainment LLCUSA103260522
Goliath B.V.Netherlands94322959
Bigpoint Topco GmbHGermany94294420
HASBRO AUSTRALIA LIMITEDAustralia92094179
Orb Factory Limited, TheCanada89693700
Gaming Partners International CorporationUSA87009000
Bruder Spielwaren GmbH + Co. KGGermany85158474
MATTEL ITALY SRLItaly84910223
Mattel Canada IncCanada83436000
PLAYMOBIL IBERICA SAU.Spain81135488
AMIC TRADING (PTY) LTDSouth Africa79280400
Lego Operaciones de México, S.A. de C.V.Mexico73846261
MATTEL PTY LTDAustralia73839492
PT. SALIM TOYSIndonesia69394800
Bamed AGSwitzerland68578650
ELECTRONIC ARTS POLSKA SP Z O OPoland68038732
Lego Brand Retail, Inc.USA67688332
LEGO SASpain65064017
9354-9178 Québec IncCanada62867548
Simba Toys BeneluxBelgium62325908
MATTEL ESPAÑA SASpain60514358
GIOCHI PREZIOSI FRANCEFrance55459410
INTERTOY ZONE SRLRomania54308542
Cartamundi TurnhoutBelgium53428124
SPIN MASTER FRANCEFrance53241612
MATTEL (MALAYSIA) SDN. BHD.Malaysia53058763
BRIO ABSweden52745258
Supra - CenterBelgium51795794
TM TOYS SP Z O OPoland51096245
BANDAI TOY S.A.S.France51005667
JURATOYSFrance50687894
MATTEL POLAND SP Z O OPoland48901959
Maison Joseph Battat LtéeCanada48671000
MGA ENTERTAINMENT POLAND SP Z O OPoland48341561
Goliath International Holding B.V.Vijzelpad 8048341560
Top 100 Toy Companies by revenue

 

BusinessNameCountrySalesVolume in USD
NINTENDO CO., LTD.Japan11832937317
Activision Blizzard, Inc.USA6489000000
Gamestop Corp.USA6466000000
SONY INTERACTIVE ENTERTAINMENT INC.Japan6310395303
Mojang ABSweden4166244000
Microsoft - XboxUSA2300165989
SQUARE ENIX CO., LTD.Japan1762553044
Supercell OyFinland1542568192
KONAMI DIGITAL ENTERTAINMENT CO., LTD.Japan1261525629
NINTENDO OF EUROPE GMBHItaly1057915574
UBISOFT ENTERTAINMENTFrance881043236
Electronics Boutique Holdings CorpUSA861016107
Nintendo of America Inc.USA600882316
Sony Interactive Entertainment Deutschland GmbHAustria575204496
ELECTRONICS BOUTIQUE AUSTRALIA PTY LIMITEDAustralia540616049
MICROMANIAFrance536046200
Electronics Boutique Canada IncCanada533406000
GAME STORES IBERIA SLSpain434637837
Riot Games, Inc.USA376388324
International Game Technology IncUSA374724689
SEGA ENTERTAINMENT CO., LTD.Japan367362832
GEDIA POLAND SP Z O OPoland332892154
Ubisoft Divertissements IncCanada323624068
SONY INTERACTIVE ENTERTAINMENT FRANCE SAFrance311512532
Wizards of The Coast LLCUSA254194666
NINTENDO IBERICA SASpain238159107
Webhallen Sverige ABSweden213883493
JVH gaming B.V.Netherlands160484899
NOVOMATIC ITALIA SPAItaly154089024
CLICK ENTERTAINMENT LIMITEDUnitedKingdom152558909
Performance Designed Products LLCUSA138698428
FOCUS HOME INTERACTIVEFrance136584234
Nintendo Benelux B.V.Netherlands132049324
Sg Gaming, Inc.USA123133714
SOCIAL POINT SLSpain122762376
Mecca Electronics Industries, Inc.USA112151355
Kling Automaten GmbHGermany109767127
LUDERIX INTERNATIONALFrance108873386
Sony Interactive Entertainment LLCUSA103260522
Bergsala ABSweden94743765
Big Fish Games, Inc.USA88753268
ConQuest entertainment a.s.CzechRepublic83608967
AGGER COMPUTER PRODUCTS S.L.Spain81767036
JVH Hospitality B.V.Netherlands76437144
ELECTRONIC ARTS PUBLISHINGFrance76080424
Florida State Games, Inc.USA72055404
Gamestop CorpCanada67797155
Ubisoft Entertainment Sweden ABSweden67312085
Family Video Movie Club Inc.USA65741168
Guerrilla B.V.Netherlands65673280
Gamestop, Inc.USA65101055
Nyx Interactive ABSweden65001141
Tactile Games ApSDenmark63668007
Disney Canada IncCanada62366400
EVENTO GIOCO 2 SRLItaly62079265
Divertissements Gameloft IncCanada57217630
YOUSU GmbHGermany56703171
NC Games & Arcades of America, IncUSA56131631
CURVEBALL LEISURE LTDUnitedKingdom55503895
Square Enix, Inc.USA54484704
Cardinal Industries, Inc.USA54000000
MARIM SRLItaly53236997
EZ Cards Distribution, Llc.USA50000000
505 GAMES SPAItaly48484812
Corporation Interactive EidosCanada46143250
Bandai Namco Entertainment America Inc.USA43789223
ARDISTEL SLSpain43438870
REGAL AMUSEMENT MACHINE SALES LIMITEDUnitedKingdom42787782
Gamestop Sweden ABSweden40292940
GOG SP Z O OPoland38136364
GAMESTOP IBERIA S.L.Spain37587423
Play Art Multimedia Handels GmbHAustria37226040
ELECTRONIC ARTS ITALIA SRLItaly36681967
Valve software LLCUSA36115639
EZ Games Distribution, Inc.USA36000000
PIXEL FEDERATION, s.r.o.Slovakia35245116
Game Show Network Music, LLCUSA34649869
Konami Digital Entertainment, Inc.USA34588686
Rockstar Games, Inc.USA34388089
BPA Freizeit- & Unterhaltungsbetriebe GmbHGermany33985207
Electronic Arts Sweden ABSweden32377848
Gamestop Holdings Corp.USA32310868
Nintendo of Canada LtdCanada31232520
Epic Games, Inc.USA30509549
Rola Games LLCUSA30000000
Radical Entertainment IncCanada27538762
JRC Czech a.s.CzechRepublic26286514
Vintage Stock, Inc.USA25223770
Casino Admiral Staff B.V.Netherlands24265760
Activision Publishing, Inc.USA24240634
GameStop Austria GmbHAustria23409232
E A Com, IncUSA21680657
Ubisoft Arts Numériques IncCanada20037100
Insomniac Games, Inc.USA16536090
CEX COMPLETE ENTERTAINMENT EXCHANGE, UNIPESSOAL, LDAPortugal12052272
Tactile R&D ApSDenmark11299557
Slackers, IncorporatedUSA9313555
Electronic Arts International CorpUSA8239586
SCS Software s.r.o.CzechRepublic6847133
Goudeau, Inc.USA4837531

 

 

Game over. End of press release.

 

About BoldData

We are global data experts with a highly accurate database of 287+ million companies in 4.000+ industries worldwide. With our data have helped 2.000+ companies with analytics, research and CRM.

Report

Feel free to ask us of for a complete report with number of employees, founding year, city, postal address, website, name CEO etc. When publishing our content we appreciate if you could include a link to the BoldData website or the sources pages (toy and video companies).

Sources: this report is based on our toy and video companies databases which include manufacturers, retailers and wholesalers. Our database is continuously updated by various sources such as chamber of commerces, local commercial registers, phone books (yellow pages), local Institutions, publishers and other commercial partnerships. The revenue information is sourced from D&B and local financial statement collection offices (for example in Germany we receive 1.5 million financial statements via bundesanzeiger.de and unternehmensregister.de.). Because we mainly use local sources, the revenue information is based on individual locations per country. This means consolidated revenue is often not available in our database.

BoldData is a data company. Other than our own data sources we don’t do additional research from other sources. For example Tencent, Apple and Alphabet don’t split out their revenues and don’t have separate a subsidiary for their gaming activities and therefore aren’t published on this list.

If you need more information, please get in touch with Daan Wolff via +3120-705-2360 or d.wolff@bolddata.nl