Email marketing can be a very effective marketing tool. Are you thinking about launching an email marketing campaign? Take these possible disadvantages into account.
Spam
Because email marketing is often misused by spammers, email marketing can suffer from a bad reputation. Therefore it is very important to treat your email marketing campaigns with utmost care. For example: send your emails periodically. In this way your (potential) customers will recognize you, and be more willing to trust and open your emails.
Be very specific about who you want to target. Reaching out to prospects outside your target group reduces your response and can lead to reputation damage. Always make sure your offer is relevant.
Laws and regulations
The laws and regulations around email marketing can be complicated. Make sure you know the do’s and don’ts. In the Netherlands, for example, you cannot e-mail consumers without consent, a so-called opt-in address.
Quality email list
Collecting quality email addresses yourself can be a time and money consuming job. And building a database with email addresses is one thing, but it is even more important to keep your database up to date. BoldData gives you access to email lists with the most up to date addresses. From a email list of CEO’s to HR managers. The data is continually verified and updated for accuracy, so you always have the most up to date addresses at your disposal.
High quality email addresses
Do you want to buy high quality email addresses for your email marketing campaign? BoldData gives you access to an extensive Worldwide database with more than 200 million email addresses. No matter your needs, we target your audience with extreme precision. Contact our data experts via +31(0)20 705 2360 or info@bolddata.nl.
