Nike leveraged consumer data to successfully launch hundreds of new outlet stores across Europe.
Nike Factory Outlet Stores
Nike sells performance clothing and footwear at value prices at the Nike Factory Outlet Stores. The sport brand opened hundreds of new outlet stores throughout Europe over the past years.
Remote areas
The outlet stores are often located at industrial estates or other remote areas with little foot traffic. As Nike does not actively promote its’ outlet stores on tv or in print, the question to BoldData was: ‘How can we attract people in the area to the opening of the outlet stores?’
Sportsmen and runners
Our verified, accurate and trusted database combines worldwide reach, with unbeatable local expertise. As an international data expert we truly understands international data and its’ local dynamics, laws and challenges. Therefore we were able to create highly targeted mailing lists for every store opening: from Berlin to Paris and Istanbul. The selection criteria: consumers older than 18, with an interest in sports, living in a 20 kilometer radius from the store. Nike used our data to personally invite these consumers to the store openings. As the audience was targeted with extreme precision the turnout exceeded expectations.
