Home > How Nike used our locally sourced data to target consumers with extreme precision
How Nike used our locally sourced data to target consumers with extreme precision - BoldData
Customer Succes Case
How Nike used our locally sourced data to target consumers with extreme precision
Nike Factory Outlet Stores
Nike sells performance clothing and footwear at value prices at the Nike Factory Outlet Stores. The sport brand opened hundreds of new outlet stores throughout Europe over the past years.
Remote areas
The outlet stores are often located at industrial estates or other remote areas with little foot traffic. As Nike does not actively promote its’ outlet stores on tv or in print, the question to BoldData was: ‘How can we attract people in the area to the opening of the outlet stores?’
Sportsmen and runners
Our verified, accurate and trusted database combines worldwide reach, with unbeatable local expertise. As an international data expert we truly understands international data and its’ local dynamics, laws and challenges. Therefore we were able to create highly targeted mailing lists for every store opening: from Berlin to Paris and Istanbul. The selection criteria: consumers older than 18, with an interest in sports, living in a 20 kilometer radius from the store. Nike used our data to personally invite these consumers to the store openings. As the audience was targeted with extreme precision the turnout exceeded expectations.
Find new clients worldwideTarget your audience with extreme precision. Anywhere in the world.
High quality data is the foundation of your direct marketing strategy. Our verified, accurate and trusted database combines worldwide reach, with unbeatable local expertise. Whether you want to talk to managers of 5-star hotels in Europe or start-ups in Germany: we target your audience with extreme precision.
Make a bold move into new markets. We have the right data for all your direct marketing campaigns.
Direct mail
341 million postal addresses
Email marketing
48 million e-mail addresses
Telemarketing
105 million phone numbers
Social media
28 million contacts for Facebook or LinkedIn campaigns
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</div></li><li id="field_15_5" class="gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_15_5"><label class='gfield_label' for='input_15_5' >Phone number<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_15_5' type='text' value='' class='medium' placeholder='Phone number' aria-required="true" aria-invalid="false" /> </div></li><li id="field_15_6" class="gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_15_6"><label class='gfield_label' for='input_15_6' >Target group (ex. "hotels in Spain")<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_15_6' type='text' value='' class='medium' placeholder='Target group (ex. "hotels in Spain")' aria-required="true" aria-invalid="false" /> </div></li><li id="field_15_7" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_15_7"><input type="hidden" class="gform_hidden all_traffic_sources" id="all_traffic_sources" name="input_7"></li><li id="field_15_8" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_15_8"><input type="hidden" class="gform_hidden country" id="country" name="input_8"></li><li id="field_15_9" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_15_9"><input type="hidden" class="gform_hidden fc_term" id="fc_term" name="input_9"></li><li id="field_15_10" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_15_10"><input type="hidden" class="gform_hidden lc_term" id="lc_term" name="input_10"></li><li id="field_15_11" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_15_11"><input type="hidden" class="gform_hidden fc_campaign" id="fc_campaign" name="input_11"></li><li id="field_15_12" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_15_12"><input type="hidden" class="gform_hidden lc_campaign" id="lc_campaign" name="input_12"></li><li id="field_15_13" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_15_13"><input type="hidden" class="gform_hidden fc_source" id="fc_source" name="input_13"></li><li id="field_15_14" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_15_14"><input type="hidden" class="gform_hidden fc_medium" id="fc_medium" name="input_14"></li><li id="field_15_15" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_15_15"><input type="hidden" class="gform_hidden lc_source" id="lc_source" name="input_15"></li><li id="field_15_16" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_15_16"><input type="hidden" class="gform_hidden lc_medium" id="lc_medium" name="input_16"></li><li id="field_15_17" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_15_17"><input type="hidden" class="gform_hidden fc_landing" id="fc_landing" name="input_17"></li><li id="field_15_18" class="gfield gfield--width-full gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_15_18"><input type="hidden" class="gform_hidden lc_landing" id="lc_landing" name="input_18"></li><li id="field_15_20" class="gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_15_20"><label class='gfield_label' for='input_15_20' >Phone</label><div class='ginput_container'><input name='input_20' id='input_15_20' type='text' value='' /></div><div class='gfield_description' id='gfield_description_15_20'>This field is for validation purposes and should be left unchanged.</div></li></ul></div>
<div class='gform_footer top_label'> <button class='btn-primary button' id='gform_submit_button_15'><span>Get the example list</span></button> <input type='hidden' name='gform_ajax' value='form_id=15&title=&description=&tabindex=0' />
<input type='hidden' class='gform_hidden' name='is_submit_15' value='1' />
<input type='hidden' class='gform_hidden' name='gform_submit' value='15' />
<input type='hidden' class='gform_hidden' name='gform_unique_id' value='' />
<input type='hidden' class='gform_hidden' name='state_15' value='WyJbXSIsImZiMmQ2Y2U3ZTU4YzU3NDE1MDZjODZlMTc4MWJiNGNmIl0=' />
<input type='hidden' class='gform_hidden' name='gform_target_page_number_15' id='gform_target_page_number_15' value='0' />
<input type='hidden' class='gform_hidden' name='gform_source_page_number_15' id='gform_source_page_number_15' value='1' />
<input type='hidden' name='gform_field_values' value='' />
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</form>
</div>
<iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_15' id='gform_ajax_frame_15' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe>
<script type="text/javascript">
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[gravityforms id="10" title="false" description="false" ajax="true"]
<div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_10' ><div id='gf_10' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_10' id='gform_10' action='/en/case/how-nike-used-our-locally-sourced-data-to-target-consumers-with-extreme-precision/#gf_10' ><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LfdJ9cfAAAAALn_y1w3ACJ47RzFT86ASTtBB588' data-tabindex='0'><input id="input_08af31d72292630b68b539de7b52ce84" class="gfield_recaptcha_response" type="hidden" name="input_08af31d72292630b68b539de7b52ce84" value=""/></div>
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<div class='gform_footer top_label'> <button class='btn-primary button' id='gform_submit_button_10'><span>Submit</span></button> <input type='hidden' name='gform_ajax' value='form_id=10&title=&description=&tabindex=0' />
<input type='hidden' class='gform_hidden' name='is_submit_10' value='1' />
<input type='hidden' class='gform_hidden' name='gform_submit' value='10' />
<input type='hidden' class='gform_hidden' name='gform_unique_id' value='' />
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<input type='hidden' name='gform_field_values' value='' />
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</form>
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<iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_10' id='gform_ajax_frame_10' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe>
<script type="text/javascript">
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