Improving TUV Rheinland’s CRM with Data Enrichment

Meet TUV Rheinland:

TUV Rheinland is a global company that provides testing, inspection, and certification services. They have more than a million B2B customers all over the world and work in many different industries.

The problem: not knowing your customer

The main problem TUV Rheinland faced was poor data quality in their CRM (Customer Relationship Management) system. Their sales teams also had trouble working efficiently. For example, the U.S. sales team spent a lot of time meeting with Navistar in Illinois without knowing that Navistar is part of Traton, which is owned by The Volkswagen Group, a long-time customer of TUV Rheinland. This confusion happened because their CRM didn’t have information on company ownership structures.

Solution - Our Data Enrichment Services

To solve these problems, TUV Rheinland used our data enrichment services, which include:

• Detailed Company Information:

We used matching software to enrich their database with information on over 347 million companies, including who owns whom. This helped TUV Rheinland understand the connections between different companies.

• Easy Integration and Updates:

Our service easily connected to their existing CRM system and updated information in real time to keep the data current.

• Better Sales Efficiency:

With better data, the sales teams could see important company relationships right away, which helped them save time and focus on the right customers.

• Reliable Data:

We make sure all the data we provide is checked and accurate, so TUV Rheinland could rely on it to make good business decisions.

Results – Better CRM and Customer Relationships:

Using our data enrichment services, TUV Rheinland saw several improvements:

• More Efficient Work: Sales teams worked more efficiently by using accurate data to avoid unnecessary meetings.
• Better Customer Understanding: The company could serve their customers better because they understood the bigger picture of who they were working with.
• Cost Savings: They saved money and time by not having to do as many initial customer meetings.
• Stronger Customer Connections: Knowing more about their customers’ company structures helped TUV Rheinland build stronger relationships.

Conclusion:

By enriching their CRM data, TUV Rheinland was able to improve how they managed their customer relationships and make their operations more efficient. This project shows how important good data is in solving business problems and helping a company succeed.