Uber found the solution they needed to resolve critical global data quality challenges.

Meet Uber for Business

Uber for Business is a dedicated B2B division of Uber, providing corporate transportation solutions and more to organizations worldwide. It offers enterprises control, deeper insights, and tailored features through a unified dashboard to manage and track business travel, meal programs, and other services.

The Problem: Data Quality Issues in CRM

Global companies like Uber for Business collect data from hundreds of sources, including websites, online web forms, event shows, and even direct inputs from the sales team. This diverse data influx often leads to a polluted and inconsistent CRM system. The sales team struggled with data quality, which hindered their efficiency and decision-making capabilities.

For example, the sales team in Germany might spend considerable time courting a new client, only to realize later that this client is already a subsidiary of a long-term partner based in the US. Such overlaps and confusion occurred because their CRM lacked up-to-date and accurate information on company structures and relationships.

Solution – Our Data Enrichment Services

To address these challenges, Uber for Business implemented our comprehensive data enrichment services, which included:

Detailed Customer and Partner Information

We used advanced matching software to enrich Uber for Business’s CRM with detailed information on their customers and partners. This included hierarchical company structures, key contacts, and relationship insights, ensuring a complete and accurate picture.

Seamless Integration and Real-Time Updates

Our service seamlessly integrated with their existing CRM system, providing real-time updates to maintain data accuracy and relevance. This integration ensured minimal disruption and a smooth transition.

Enhanced Sales Efficiency

With enriched and accurate data, the sales team could quickly identify key customer and partner relationships. This allowed them to streamline their outreach efforts, avoid redundant meetings, and focus on high-value opportunities.

Reliable and Verified Data

We ensured all data provided was thoroughly verified and accurate, giving Uber for Business confidence in their strategic decisions and day-to-day operations.

Results – Improved CRM and Customer Relationships:

By leveraging our data enrichment services, Uber for Business experienced significant improvements:

Increased Efficiency

The sales team became more efficient by utilizing accurate data, reducing time spent on unnecessary research and meetings.

Better Customer Understanding:

With a more comprehensive view of their customers and partners, Uber for Business could offer more personalized and effective services.

Cost Savings

By reducing redundant efforts and avoiding misinformed decisions, Uber for Business saved both time and resources.

Stronger Partnerships

Understanding the broader network of their customers and partners helped Uber for Business build stronger and more strategic relationships.

Conclusion

By enriching their CRM data, Uber for Business transformed how they managed customer and partner relationships, leading to more efficient operations and better business outcomes. This project underscores the importance of high-quality data in overcoming business challenges and driving success for global enterprises.