Alibaba Chooses BoldData Over Local Providers to Boost Cloud Sales by 124% in Asia-Pacific.
Meet Alibaba
Alibaba, a global leader in e-commerce, retail, internet, and technology, has been at the forefront of innovation across multiple sectors. To maintain its competitive edge and expand its market reach, especially in cloud computing through Alibaba Cloud, the company is constantly on the lookout for quality data that can power its sales and marketing efforts.
The Problem
Expanding Alibaba Cloud’s client base in the Asia-Pacific region required detailed and comprehensive trade register data for countries like Singapore, Hong Kong, the Philippines, Indonesia, and Thailand. The challenge was not just finding a data supplier but finding one that could provide high-coverage data with the granularity needed—such as information on cloud solutions in use, server details, IT budgets, and contact information of key decision-makers. Even local Asian data companies struggled to meet these requirements at the necessary scale and precision.
Solution – Our local data
Alibaba found the perfect partner in BoldData. While it might seem surprising for Alibaba to turn to a non-Asian data supplier, BoldData’s unique value proposition lies in its superior access to local Asian trade register data—outperforming even native data companies. BoldData delivered an extensive dataset that included high-coverage information on companies across Singapore, Hong Kong, the Philippines, Indonesia, and Thailand, with added insights into their cloud usage, server infrastructure, and IT budgets.
This comprehensive dataset enabled Alibaba Cloud to identify potential clients not yet in their CRM and approach them with highly targeted, data-driven campaigns. The result was a significant 124% increase in sales in the Asia-Pacific region. BoldData’s exceptional data quality and coverage provided Alibaba Cloud with the competitive edge it needed to outmaneuver the competition and accelerate growth.
