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Wie unsere lokal bezogenen Daten von Nike genutzt wurden, um die richtigen Endverbraucher mit äußerster Präzision anzusprechen

Nike Factory Outlet Stores

Nike verkauft Performance-Bekleidung und Schuhe zu günstigen Preisen in ihren Nike Factory Outlet Stores. Die Sportmarke hat in den letzten Jahren Hunderte neuer Outlet-Stores in ganz Europa eröffnet. 

Abgelegene Gebiete

Die Outlet-Stores befinden sich häufig in Industriegebieten oder anderen abgelegenen Gebieten mit wenig Fußverkehr. Da Nike nicht aktiv für seine Outlet-Stores im Fernsehen oder in den Printmedien wirbt, lautete die Frage an BoldData: “Wie können wir die Menschen in der Region für die Eröffnung der Outlet-Stores gewinnen?” 

Sportler und Läufer

Unsere verifizierte, genaue und vertrauenswürdige Datenbank verbindet weltweite Reichweite mit unschlagbarer lokaler Expertise. Als internationaler Datenexperte verstehen wir die internationale Daten und deren lokale Dynamik, Gesetze und Herausforderungen. Daher waren wir in der Lage, für jede Geschäftseröffnung sehr zielgerichtete Mailinglisten zu erstellen: von Berlin bis Paris und Istanbul. Die Auswahlkriterien: Verbraucher, die älter als 18 Jahre sind, sich für Sport interessieren und in einem Umkreis von 20 Kilometern um das Geschäft wohnen. Nike nutzte unsere Daten, um diese Verbraucher persönlich zu den Geschäftseröffnungen einzuladen. Da das Publikum mit äußerster Genauigkeit angesprochen wurde, übertraf die Besucherzahl die Erwartungen. 

 

 

Finde neue Kunden weltweit

Richte dich zielgerichtet und mit extremer Genauigkeit an dein Publikum. Überall auf der Welt. 

Qualitativ hochwertige Daten sind die Grundlage deiner Direktmarketing-Strategie. Unsere verifizierte, genaue und vertrauenswürdige Datenbank verbindet weltweite Reichweite mit unschlagbarer lokaler Expertise. Ob du dich mit Marketingverantwortlichen großer Unternehmen in Europa oder Start-ups in Deutschland unterhalten möchtest: Wir sprechen dein Publikum mit äußerster Präzision an. 

Trete mutig in neue Märkte ein. Wir haben die richtigen Daten für alle deine Direktmarketing-Kampagnen.

Direktwerbung

341 Millionen Postanschriften

E-Mail-Marketing

48 Millionen E-Mail-Adressen

Telemarketing

105 Millionen Telefonnummern

Social Media

28 Millionen Kontakte

Durchsuchen Sie die Datenbank von BoldData

Starten Sie Ihre Kampagne mit äußerster Präzision

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[gravityforms id="15" title="false" description="false" ajax="true"]
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zur Validierung und sollte nicht verändert werden.</div></li> </ul></div> <div class='gform_footer top_label'> <button class='btn-primary button' id='gform_submit_button_15'><span>Get the example list</span></button> <input type='hidden' name='gform_ajax' value='form_id=15&amp;title=&amp;description=&amp;tabindex=0' /> <input type='hidden' class='gform_hidden' name='is_submit_15' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='15' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_15' value='WyJbXSIsImZiMmQ2Y2U3ZTU4YzU3NDE1MDZjODZlMTc4MWJiNGNmIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_15' id='gform_target_page_number_15' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_15' id='gform_source_page_number_15' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_15' id='gform_ajax_frame_15' title='Dieser iframe enthält die erforderliche Logik um Gravity Forms Formulare mit AJAX zu handhaben.'></iframe> <script type='text/javascript'>jQuery(document).ready(function($){gformInitSpinner( 15, 'data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7' );jQuery('#gform_ajax_frame_15').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_15');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_15').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_15').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_15').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_15').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_15').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_15').val();gformInitSpinner( 15, 'data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7' );jQuery(document).trigger('gform_page_loaded', [15, current_page]);window['gf_submitting_15'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_15').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_15').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [15]);window['gf_submitting_15'] = false;}, 50);}else{jQuery('#gform_15').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [15, current_page]);} );} );</script><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 15) {if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [15, 1]) } ); </script>
[gravityforms id="10" title="false" description="false" ajax="true"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_10' ><div id='gf_10' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_10' id='gform_10' action='/de/case/wie-unsere-lokal-bezogenen-daten-von-nike-genutzt-wurden-um-die-richtigen-endverbraucher-mit-aeusserster-praezision-anzusprechen/#gf_10'> <div class='gform_body'><ul id='gform_fields_10' class='gform_fields top_label form_sublabel_below description_below'><li id='field_10_2' class='gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_10_2' >Email<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'> <input name='input_2' id='input_10_2' type='text' value='' class='medium' placeholder='Your e-mail address?' aria-required="true" aria-invalid="false" /> </div></li><li id='field_10_20' class='gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_10_20' >Message<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_textarea'><textarea name='input_20' id='input_10_20' class='textarea small' placeholder='Your target? 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id='input_10_6' type='hidden' class='gform_hidden' aria-invalid="false" value='23/10/2021' /></li><li id='field_10_7' class='gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible' ><input name='input_7' id='input_10_7' type='hidden' class='gform_hidden' aria-invalid="false" value='https://bolddata.nl/de/case/wie-unsere-lokal-bezogenen-daten-von-nike-genutzt-wurden-um-die-richtigen-endverbraucher-mit-aeusserster-praezision-anzusprechen/' /></li><li id='field_10_8' class='gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible' ><input type="hidden" class="gform_hidden all_traffic_sources" id="all_traffic_sources" name="input_8"></li><li id='field_10_9' class='gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible' ><input type="hidden" class="gform_hidden country" id="country" name="input_9"></li><li id='field_10_10' class='gfield gform_hidden field_sublabel_below 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